Posts about

Marketing

When demand disappears inside the funnel

When demand disappears inside the funnel

The problem is not demand creation.
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When commerce and CRM speak different languages

When commerce and CRM speak different languages

CRM systems are rich with context.
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When traffic grows but revenue doesn’t

When traffic grows but revenue doesn’t

For many organisations, website traffic is no longer the problem.
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Email is not dying

Email is not dying

Email engagement is declining. That much is undeniable.
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AI has made content easier

AI has made content easier

The result is not progress. It is sameness.
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Content is everywhere

Content is everywhere

Content is no longer scarce.
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Personalisation is the price of entry

Personalisation is the price of entry

Personalisation is no longer a differentiator.
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Speed-to-lead is no longer a metric

Speed-to-lead is no longer a metric

Buyers don’t wait.
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Where growth breaks

Where growth breaks

Most growth strategies don’t fail at the top of the funnel.
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The cookie era is ending

The cookie era is ending

Growth now belongs to the brands that earn permission.
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