HubSpot

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Align marketing, sales & service

Pixel Lab is a tiered HubSpot Certified Agency Partner.

HubSpot is an all-encompassing marketing, sales and service platform, which provides us and our clients with everything needed to organise, track, and build better relationships with leads and customers.

HubSpot has revolutionised inbound marketing and sales, its popularity is snowballing. The platform has made it easier than ever for businesses worldwide to scale, grow and reach their goals.

Starting at zero cost, HubSpot offers different packages to fit your needs and business goals. Here’s how HubSpot helps Pixel Lab and other businesses with:

Marketing

HubSpot’s marketing hub enables businesses to grow traffic, convert leads, and track their entire buying funnel all in one place.

Allowing you to manage social media, ads, emails and your website landing pages all on the platform – HubSpot is a great place to stay in control of all activity with leads and clients as well as precisely measuring return on investment.

For Pixel Lab, HubSpot has been a game-changing marketing tool, allowing us to track and engage all prospects and leads, converting more clients than ever.

Turn visitors into leads

Without help from web developers or designers, you can launch professional-looking landing pages. You can use these landing pages as a way of capturing visitor details by encouraging them to opt into email lists, webinars or free trials.

Once they have given you an email address, or other contact information, you are able to track that persons activity on your site and HubSpot can tell you not only when they return to your website but where they are going and how long they spend there.

This gives you valuable insights into their behaviour, what they are interested in and even how you could target them and turn them into a customer.

You can also easily attach forms and run A/B tests to increase conversions over time.

One of the greatest marketing tools HubSpot offers, is the ability to talk to website visitors in real-time using live chat. This means you can show your visitors a level responsiveness that the consumer truly values.

Call to actions

On the landing pages you create, or on any page on your site, you can design unmissable call-to-actions that your visitors are encouraged to click on. You can adapt and build these to fit different personas, devices and even locations.

HubSpot allows you to track how many people are clicking on these CTAs and can change the messaging and positioning at any time.

Content and social media

You can create a content strategy and easily publish blog content while receiving real-time SEO suggestions.

We use HubSpot to schedule and publish to social media at optimal times, to reach the right influencers and followers. We receive reports and analytics so we can easily track the success of our campaigns.

CRM

Connecting with HubSpot CRM automatically records and organises every interaction any customer has with your brand. HubSpot’s automation tools mean you can set up emails and drip campaigns allowing you to nurture a lead all the way through to conversion.

Being able to track all leads and visitors to your site is a feature that has revolutionised marketing for businesses of all sizes, all over the world.

Being able to see exactly where people are dropping off your site or where they are converting allows you to adapt your marketing strategies to finalise those conversions, you have been missing.

Sales

Not only does HubSpot help you attract more visitors and convert more leads; it also helps you close more deals.

HubSpot’s sales hub enables you to cue up a sequence of personalised emails and reminders that get delivered automatically. You can save emails as templates, so you are able to reuse them and measure their performance. This means your sales team are then only approaching prospects in the most effective way.

When a prospect opens an email, clicks a link or downloads an attachment, you will get notified instantly. This is a great help for knowing when to send a follow up to a prospect, or if you haven’t been in contact for a while, when to get back in touch.

When an email is opened, all clicks a prospect makes are logged automatically. This drastically reduces manual entry time, saving your sales team hours of admin work.

Using the CRM, you can track deals won and lost or in-progress, so you can not only see who your best sales reps are, but so you can also see your overall sales performance.

For Pixel Lab, HubSpot has been a game-changing marketing and sales tool. If you have any questions, or want to get started with HubSpot yourself, then contact us today

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A powerful marketing, sales and service automation platform