HubSpot CMS Website Design

CMS Hub vs A Traditional CMS

Managing your website can be a hassle. With a traditional CMS, you have security and performance concerns. It can be difficult to scale your site as your business grows, and making simple edits often require a developer. CMS Hub provides you with security right out of the box and makes it easy to create and edit content yourself. It includes a host of new features including:

Themes

Make site changes quickly and easily without a developer, with themes. A theme is a set of assets like modules, templates, and CSS files that a developer can customise to create a friendly content editing experience for the marketer. HubSpot provides a range of themes for you to choose from, or your developer can create a custom theme for you. Once you have your theme, you’ll be able to easily edit your entire website within the guardrails your developer set up. No more waiting for developers to prioritise your website updates.

Multi-language page testing

CMS Hub makes it simple to manage content across multiple languages. It also makes running tests on your pages simple with A/B testing and adaptive page testing. In the past, you couldn’t do this.

CMS Hub fixes this problem. Now in CMS Hub Professional, you can run A/B tests on all language variations of your content. If you have CMS Hub Enterprise, you can also run adaptive page tests on this content. Adaptive page testing lets you use machine learning to automatically test up to five variations of a page. As your customers visit your site, we’ll automatically serve up the version of the page that performs best.

CMS Hub Professional

CMS Hub Professional comes with all these features plus all the other features you’re currently familiar with in our CMS. It’s backed by the HubSpot CRM so it’s easy for you to create personalised content at scale. It also integrates seamlessly with Marketing, Sales, and Service Hub, as well as our extensive list of CMS Apps within the HubSpot Ecosystem. With CMS Hub Professional, growing companies can take the pain out of managing systems, letting marketers take ownership of their website and get back to focusing on the customer experience.

We also announced a brand new CMS Hub Enterprise. CMS Hub Enterprise comes with everything found in CMS Hub Professional, but it also gives scaling organisations the opportunity to build powerful web app experiences and provides more governance over a growing team. Let’s take a look at some of the features that make this possible.

Memberships

Creating personalised content in 2020 means providing each site visitor with content tailored specifically for them. This isn’t just changing an image on your site to match the industry of a specific site visitor. This means providing site visitors with tailored recommendations based on their past interactions with your company or providing your best customers access to premium content.

This is all possible with memberships in CMS Hub Enterprise. Using memberships, you can create content that’s tailored to each site visitor. For example, you could create a “My events” page that shows all the events one of your customers has signed up for with your company in the past.

Activity logs

When you’re a small business, you might have a handful of people making changes to your website. It’s easy for you to keep tabs of who’s changing what, and when updates to your site goes live. But as you grow and add more and more people to your team, keeping track of who has publishing access and monitoring website updates as they happen becomes nearly impossible. Activity logs in CMS Hub Enterprise lets you see exactly what changes are happening across your entire site — you never have to track down how a change was made, who made that change, or when it happened.