Posts about
CRM
Declining marketing ROI is a measurement problem before it is a performance problem
The result is declining confidence in marketing ROI.
Inaccurate revenue forecasting is limiting strategic growth
In reality, it is a business-wide discipline.
Fragmented customer data is costing you more than you think
Every business wants to make better decisions.
Connected experiences are now a growth requirement
Customers do not experience organisations in departments.
Smarter audience management is the future of growth
Email has been one of marketing's most reliable channels.
Content volume is high, but impact is low
More blogs. More social posts. More campaigns. More assets.