Growth-Driven Website Design

Here’s how it works

GDD is a methodology based around the process of building, testing, adapting and expanding.

Using this process Pixel Lab delivers websites attuned to the behaviours of your prospects, based upon a launch pad website, testing and continuous monitoring and improvement. These stages ensure your investment is spread out and removes large planning and budgeting cycles. The result is a site that works for your visitors and grows in line with your business.

Its fundamentally different to traditional web design that takes a concept, builds and launches a website without a real, empirical, understanding of how the visitors will even use it. From the outset GDD acknowledges that your website will never be finished; it’s a living breathing entity at the heart of your business and as such it needs nurturing and feeding, or it will wither.

Benefits of Growth-Driven Design

• Speed up the development process
• Design for your target audience and business purpose
• Get to meaningful results quicker
• Continuously learn and improve the visitor experience
• Show a clear ROI
• Use data to inform marketing and sales
• No hefty upfront costs – your investment is spread out
• Minimise budget and deadline overrun risks associated with traditional web design
• Happier clients

GDD is a methodology based around the process of building, testing, adapting and expanding.