For businesses to survive in today’s consumer-centric market, content is key.
According to HubSpot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company.
This statistic struck a chord with us at Pixel Lab. It underlined the importance, not only of having a strong content strategy with powerful pages and blog posts, but also the vitality of these pages being presented beautifully on-page and optimised to engage and pull in audiences.
We put our heads together and began researching the tools and technologies which would help us create unforgettable content, that would make an impact on our target market.
During this research we discovered Turtl.
What is Turtl?
We use content publishing software, Turtl, to create and publish compelling interactive content.
Turtl’s format is psychology-led. Built solely around how consumers read and retain information, this technology is primarily optimised to drive greater engagement through content as well as looking great.
Even with no prior design skills, you can create pieces of content which are built specifically to grab the reader’s attention. The content is psychologically-structured in a way that encourages them to convert using the ‘surf and immerse’ format.