Channel fragmentation is breaking the customer experience

Channel fragmentation is breaking the customer experience

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM
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Most organisations do not suffer from a lack of channels.
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Post-sale expansion is underleveraged

Post-sale expansion is underleveraged

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM
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Teams invest heavily in acquisition.
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Customer retention is slipping

Customer retention is slipping

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM, customer retention
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For many organisations, demand generation appears healthy.
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When pipeline forecasting fails, strategy follows

When pipeline forecasting fails, strategy follows

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM, Pipelines
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This is not a sales problem.
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When sales success depends on the individual

When sales success depends on the individual

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM
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This is not a talent problem.
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When buyers take the long way round

When buyers take the long way round

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM
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They are extended, fragmented, and often silent.
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When demand disappears inside the funnel

When demand disappears inside the funnel

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM
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The problem is not demand creation.
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When commerce and CRM speak different languages

When commerce and CRM speak different languages

Pixel Lab
Blog, Marketing, HubSpot, Sales, CRM, ecommerce
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CRM systems are rich with context.
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When traffic grows but revenue doesn’t

When traffic grows but revenue doesn’t

Pixel Lab
Blog, Marketing, Website Design, HubSpot, Sales, CRM, Landing Page
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For many organisations, website traffic is no longer the problem.
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Email is not dying

Email is not dying

Pixel Lab
Blog, Marketing, Email, HubSpot, Sales, CRM
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Email engagement is declining. That much is undeniable.
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