Are you seeking to reach an online audience? If the answer is yes, then search engine optimisation (SEO) is an essential marketing channel for your business to increase the visibility of your website.
If you don’t know where to start, why not allow us to demystify the world of SEO for you by taking an initial look at your website and giving you a FREE report.
Search Engine Optimisation
In a nutshell, the higher ranked on Google’s search results page you are, and the more frequently your site appears in the search results list, the more visitors you will receive from the search engine’s users. Get search marketing right and you can expect more traffic and more leads – working alongside a beautifully designed website these leads can be converted into sales.
We have a dedicated in-house SEO expert working in tandem with the agency’s web designers to ensure all webpages are fully optimised for search. We stay on top of Google’s constantly changing algorithms so that you don’t have to.
SEO targets several types of search, including image, local, video, academic, news and industry-specific verticals.
As with all work we undertake, any plan we develop is tied into your business goals whether you’re seeking local recognition, have ambitions to grow nationally or want to promote a specific element of your business.
Technical expertise combined with quality content
SEO falls into two camps – technical SEO and content SEO – and you need both technical on-site know-how and quality content working together to deliver noticeable results.
From a technical point of view if your website doesn’t work well or provide a positive user experience, Google will effectively penalise you by excluding you from search results. Our expertise in web design means we can effectively audit your site to see where improvements can be made. All the sites that we build and design from scratch are fully optimised for search.
Equally important is producing relevant content for your key audiences. If Google doesn’t recognise your site’s relevance to a specific search then you won’t rank for it. Our content strategist will review your existing content from your target market’s perspective, ensuring that each page has a clear purpose and that your complete range of products and services is fully visible. We will work with you to produce new content, including blogs and video, to draw the attention of your key audiences.
What to expect from us
Unlike Google’s search engine robot giant, we are human – think of us as interpreters, analysts and creators.
The first step is to understand your business and the competitive landscape before analysing your website to produce a step-by-step SEO strategy. The plan includes in-depth keyword (targeted phrases that you get searched for) research, a website speed test (if your site is slow Google will penalise you for that), competition analysis, link analysis, full website optimisation suggestions and fresh content ideas.
Maintenance for long term results
SEO does take time to deliver and it stands that the more time you invest the better the results. We work with you to build a sustainable ongoing plan, that we iterate month on month to remain focused on performance.
Ultimately, our goal is to get our clients more visitors, stronger leads and higher conversion rates.
FREE SEO REPORT
Our web design agency is open Monday to Friday from 9am to 5:30pm and available on weekends and after 5:30pm by arrangement.
We’d love to hear from you. We aim to respond to every enquiry within the same working day.