‘Inbound Marketing’ is a tool used to bring leads to your business through content and social media marketing. According to HubSpot, 59% of marketers said inbound marketing produces higher-quality sales leads. Only 16% claimed a benefit for outbound marketing.
So why has inbound marketing become so popular? and could it benefit your business? Pixel Lab has listed four main benefits of this strategy you need to know.
1. Builds credibility and trust with prospective clients
By doing keyword research and creating content that is useful and actively being searched for by your target market, you will be viewed as a reliable source of knowledge, rather than a business that is just trying to sell. This gains their trust, and they will be more likely to think of your brand if they are in need of your kind of products and services.
2. Saves money
Why waste hundreds or even thousands of pounds a year on advertising to the wrong people? Allowing leads to come to you, with engaging content, could save you money that could be better spent. No customer wants to be bombarded with promoted ads and emails, this method enables you to save money and build credibility all at the same time.
3. Results in high-quality leads
Inbound marketing allows genuine leads to come straight to your business. People who are interested in your products will find your brand, and so will be far more likely to result in a sale. Throwing ads out to a large audience might seem like a good way to increase brand awareness, but if people aren’t interested, what’s the point? They won’t remember your particular brand or follow the ad to your site, making this a pointless activity.
4. Increases brand awareness
By creating engaging content and/or having active social media accounts, with frequent audience-relevant posts, people will be more likely to share your content. This means you will gain much higher brand awareness and your business will become a powerful and trusted source in your market
With these benefits, it is very likely that inbound marketing could benefit your business. Saving you money, higher quality leads and raising brand awareness, why wouldn’t you give it a go?