Pixel Lab delivers insightful marketing strategies to meet your business objectives. Firstly, we identify your customers’ needs and motivations, home in on your points of differentiated value and then build a plan to increase your presence and market share.

CONNECT WITH YOUR BUYERS
Successful businesses address their customers’ problems head-on; they waste no time in providing answers and satisfying their needs.
To do this you must really, really understand your customers; their pain points and what makes them tick. Knowing them inside out and back to front means creating relevant content is straightforward and highly effective. In our experience to get the most out of inbound marketing and to avoid the pitfalls of generic messaging, this stage in the planning can’t be overlooked.
CONNECT WITH YOUR BUYERS

Successful businesses address their customers’ problems head-on; they waste no time in providing answers and satisfying their needs.
To do this you must really, really understand your customers; their pain points and what makes them tick. Knowing them inside out and back to front means creating relevant content is straightforward and highly effective. In our experience to get the most out of inbound marketing and to avoid the pitfalls of generic messaging, this stage in the planning can’t be overlooked.
NAIL YOUR
PROPOSITION
A customer-centric proposition says: it’s not about us, it’s about you, the customer.
A strong value proposition is the backbone of all your sales and marketing efforts; the thread that ties everything together. Pixel Lab can help you articulate your story with consistent resonant messaging across all channels.

NAIL YOUR
PROPOSITION

A customer-centric proposition says: it’s not about us, it’s about you, the customer.
A strong value proposition is the backbone of all your sales and marketing efforts; the thread that ties everything together. Pixel Lab can help you articulate your story with consistent resonant messaging across all channels.

CLOSE SALES
What you learn in the persona development process will support your sales team.
They will then be armed with content designed to generate a specific response from target customers.
CLOSE SALES

What you learn in the persona development process will support your sales team.
They will then be armed with content designed to generate a specific response from target customers.
GAIN A COMPETITIVE
ADVANTAGE
Competitive analysis gives you an insight into what’s working and what’s not for others in the market.
By mapping out your key competitors together, we can identify areas of weakness to capitalise on and winning tactics that you can adopt in your own unique style. The focus here will be on overall digital experience, key messaging, proposition and content.

GAIN A COMPETITIVE
ADVANTAGE

Competitive analysis gives you an insight into what’s working and what’s not for others in the market.
By mapping out your key competitors together, we can identify areas of weakness to capitalise on and winning tactics that you can adopt in your own unique style. The focus here will be on overall digital experience, key messaging, proposition and content.