Posts about
Marketing
Service teams are reactive, not proactive
Customer service should not begin when something has already gone wrong.
Sales teams spend too much time on administration
Administration has become one of the biggest barriers.
Declining marketing ROI is a measurement problem before it is a performance problem
The result is declining confidence in marketing ROI.
Inaccurate revenue forecasting is limiting strategic growth
In reality, it is a business-wide discipline.
Fragmented customer data is costing you more than you think
Every business wants to make better decisions.