Posts about

Marketing

Customer feedback is underutilised

Customer feedback is underutilised

Most organisations collect customer feedback.
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Reporting is fragmented and slow

Reporting is fragmented and slow

Every organisation wants to be data-driven.
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Technology stacks are too complex

Technology stacks are too complex

Each tool may have solved a specific problem.
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Third-party cookies are disappearing

Third-party cookies are disappearing

That assumption is ending.
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Service teams are reactive, not proactive

Service teams are reactive, not proactive

That standard is no longer enough.
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Sales, marketing, and service teams are misaligned

Sales, marketing, and service teams are misaligned

Growth is rarely constrained by strategy.
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Sales teams spend too much time on administration

Sales teams spend too much time on administration

Sales teams are not failing because they lack ambition.
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Personalisation at scale is no longer optional

Personalisation at scale is no longer optional

At every stage of the customer journey
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Customer retention is declining

Customer retention is declining

Economic realities have fundamentally changed the equation.
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Lead quality is inconsistent

Lead quality is inconsistent

Most sales teams do not suffer from a lack of opportunities.
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