Search Engine Optimisation

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Get search marketing right and you can expect more traffic and more leads – working alongside a beautifully designed website these leads can be converted into sales.

Our web designers work alongside SEO experts to ensure all webpages are fully optimised for search. We stay on top of Google’s constantly changing algorithms so that you don’t have to.

As with all work we undertake, your SEO plan will be tied into your business goals whether you’re seeking local recognition, have ambitions to grow nationally or want to promote a specific element of your business.

The SEO services we offer cover technical on-page optimisation alongside inbound marketing best practice, hyper-targeted content, data-led improvements and reporting.

Onsite optimisation
Buyer persona development
Keyword research
Content creation
Data analysis & continuous improvements
Reporting

We have our eye on the big picture and see SEO in its broadest definition as a vehicle to: increase online visibility, improve user experience, drive highly targeted web traffic, improve engagement levels and increase conversions.

Onsite optimisation

Onsite optimisation is the foundation of every campaign; it’s a combination of technical on-page SEO, clear user flow and conversion rate optimisation. We’ll set-up relevant analytical tools such as Google Analytics (and conversion tracking) and Google Search Console.

Buyer persona development & keyword research

The first step is to understand your business and the competitive landscape before analysing your website to produce a step-by-step SEO strategy. The plan includes buyer persona development, that’s in-depth profiles of semi-fictional characters based on real data from your existing and potential customers.

Now we can ‘get inside’ your customer’s heads to find out which words they use when searching for what it is that you do. This is where the keyword research comes in and we add these exact terms into your content so that you start ranking for them.

Content reigns supreme

If Google doesn’t recognise your site’s relevance to a specific search topic or phrase then you won’t rank for it.

Capitalising on the user intent offered by organic search, we ensure that your content represents the most valuable and relevant result for Google. Our content strategist will review your existing content from your target market’s perspective, ensuring that each page has a clear purpose and that your complete range of products and services is fully visible.

Once content gaps and opportunities have been identified we can produce highly-targeted content, including blogs and video, to draw the attention of your key audiences at each stage in their buying journey.

Data analysis & continuous improvements

Each month we’ll review your data to see what’s working and what’s not; only then can we make agile improvements. Pixel Lab analysts use search data, keyword rankings, traffic volume and goal conversions, alongside user engagement and flow to inform changes.

SEO does take time to deliver and it stands that the more time you invest the better the results.  We work with you to build a sustainable ongoing plan, that we iterate month on month to remain focused on performance.

Pixel Lab understands the complexity behind a great campaign; our goal is to get you more visitors, stronger leads and higher conversion rates.

Reporting

Our findings and suggestions are pulled into a monthly report for transparency and to show a clear return on investment.

What to expect from us
Unlike Google’s search engine robot giant, we are human – think of us as interpreters, analysts and creators.

Let’s start by seeing where you’re currently at with your SEO.

Book a consultation

Search Engine Optimisation

“61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority” – HubSpot