Lee and his team have provided outstanding support. This was our first venture into eCommerce and Lee guided us through the process of integrating an online booking facility into a redesigned website. Requested changes were incorporated within hours. Overall – 5*. Friendly, professional, reactive and excellent value for money
We took time to meet the entire team in the discovery process, visiting the hangar several times to ensure we captured the ‘once-in-a-lifetime’ experience of flying in an iconic Spitfire. Most importantly we focused on mapping out customer journeys to simplify the website structure, letting the pleasure flight content speak for itself. The result is an intuitive design with clear calls to action.
Fully optimised for search from the outset, the website performed strongly from day one with traffic jumping 16,000% in the first 5 months. Our in-house SEO expert continues to work with Fly a Spitfire on a monthly retainer basis to keep it on top of the search results.
In addition to managing the website’s organic search, Pixel Lab also took control of its Google AdWords campaigns with dramatically positive effects. The quality of the ads was improved leading to greater conversions on a reduced ad spend. The return on investment from this alone more than covered the cost of the new website, new marketing material and the monthly agency retainer for a long time to come.
Building a longer-term relationship has meant that Pixel Lab has seamlessly integrated into the Fly a Spitfire team. The website is constantly evolving and thanks to careful monitoring and monthly reporting on key analytics it continues to outperform the management’s expectations.
With the website now driving sales like never before, we were invited to work on the company’s printed material – everything from leaflets to an events stand. Insights gained from building the website were applied to all aspects of the graphic design brief, enabling brand continuity across all marketing material.
