--- title: Content Marketing | Copywriting | Get Found Online with Helpful Content description: Get hyper-targeted content marketing for your key audiences at every stage in the buyer cycle. Be found online when customers are looking for your solution. image: https://pixel-lab.uk/hubfs/Pixel-Lab_featured-Image-2021-1024x578.jpeg --- false # **It's all about content** #### Content is the lifeblood of inbound marketing [ Book a consultation ](https://pixel-lab.uk/content-marketing#book_meeting) ![It's all about content](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/sales_tech_hero.png) ### Content, content, content Content marketing is the lifeblood of [inbound marketing](https://pixel-lab.uk/inbound-marketing?hsLang=en). Let’s face it, the power has shifted away from companies and now sits firmly in your consumers’ hands as they perform more and more of their research and decision-making online. Compelling content is the most effective way to reach, engage and educate leads throughout the entire purchase decision. ![Content, content, content](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Reporting-icon-1.png) ### Strategy first The first rule of storytelling is to know your audience. That’s why we begin with [strategy ](https://pixel-lab.uk/growth-strategy?hsLang=en)and buyer persona mapping so we can identify relevant topics for your content plan. ![Strategy first](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Strorytelling-icon.jpg) ### Your virtual newsroom Our team, of copywriters and editors, headed up by former national newspaper and TV journalist Cal Bull-Edwards, can act as an extension to your marketing team. We start by analysing if your brand’s messaging is aligned with your business’ objectives from an outside perspective and create hyper-targeted copy to influence the audience or stakeholder group you’re trying to reach. ![Your virtual newsroom](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/email_mktg-icon.png) ### Got a difficult concept that you need to articulate clearly? Don’t know where to start with the words for your website? Want to have stand-out copy or a video that packs a punch with your target audiences? Our content creators can help: - Identify what your audience wants - Audit your current content and provide recommendations - Develop a bespoke content marketing strategy - Deliver compelling copy/video - Ensure content is fully optimised and integrated for maximum return on investment ![Got a difficult concept that you need to articulate clearly](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Blog-icon.png) ### There’s more to content than words The modern customer wants to *see* your product or service in action – it’s that simple. Video marketing can capture a wide audience and it works on many levels. We create digital campaigns that leave a lasting impression in the minds of the people that matter to your business. The emphasis is on producing entertaining, engaging and educating videos the viewer won’t haven’t seen elsewhere and content that they’re more inclined to share. ![There’s more to content than words](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/social-icon.png) ### Here’s why video should play an important role in your marketing strategy - Video will represent 82% of all internet traffic by 2021 (Cisco) - YouTube is the world’s 2nd biggest search engine - Video boosts conversions and sales - 97% of marketers say video has helped increase users’ understanding of their product or service (Wyzowl) - 76% say it helped them increase sales (Wyzowl) - Majority of people would rather press play than read a wall of text when it comes to learning - Video dramatically increases user engagement - Video piques interest in marketing emails – simply using the word ‘video’ in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26% ![video](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Video-icon.png) ### Promoting your content Creating a piece of great content is just the start, next comes clever promotion to give you the greatest visibility possible. As part of our integrated approach Pixel Lab recommends promoting your content across multiple channels to significantly increase its chances of being found, seen and acted upon. ![Promoting your content](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Conversation-icon-1.png) ### Breathe life into your brand Whether it’s a one-off launch campaign or a yearly outreach calendar that you’re looking for we can research, create and deliver content to bring your brand values and propositions to life. ![Breathe life into your brand](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Accelerate-icon.png) ### We can help you with - SEO-friendly web content to ensure you get found online - Topical, relevant blogs for your target markets - Marketing emails & newsletters - Presentations & speeches - Video scripts & production - White papers & research projects - [Press releases](https://pixel-lab.uk/pr-communications?hsLang=en) - Social media posts - Award entries - Internal documents & reports ![We can help you with](https://pixel-lab.uk/hubfs/PixelLab_March2021_Folder/Images/Success-icon.png) [ Book a consultation ](https://pixellabuk.wpengine.com/content-marketing/#book_meeting) ### Book a 1:1 consultation to discuss your project © Pixel Lab | [Privacy Policy](https://pixel-lab.uk/privacy-policy?hsLang=en) | [Cookies | Terms](https://pixel-lab.uk/web-cookies?hsLang=en)