IT'S ALL ABOUT CONTENT

Content is the lifeblood of inbound marketing

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Content, Content, Content…

Content marketing is the lifeblood of inbound marketingLet’s face it, the power has shifted away from companies and now sits firmly in your consumers’ hands as they perform more and more of their research and decision-making online. Compelling content is the most effective way to reach, engage and educate leads throughout the entire purchase decision. 

Strategy First

The first rule of storytelling is to know your audience. That’s why we begin with strategy and buyer persona mapping so we can identify relevant topics for your content plan. 

Your virtual newsroom

Our team, of copywriters and editors, headed up by former national newspaper and TV journalist Cal Bull-Edwards, can act as an extension to your marketing team. We start by analysing if your brand’s messaging is aligned with your business’ objectives from an outside perspective and create hyper-targeted copy to influence the audience or stakeholder group you’re trying to reach. 

Got a difficult concept that you need to articulate clearly?  

Don’t know where to start with the words for your website? Want to have stand-out copy or a video that packs a punch with your target audiences? 

Our content creators can help: 

  • Identify what your audience wants
  • Audit your current content and provide recommendations
  • Develop a bespoke content marketing strategy
  • Deliver compelling copy/video
  • Ensure contentis fully optimised and integrated for maximum return on investment
There’s more to content than words 

The modern customer wants to see your product or service in action – it’s that simple. 

Video marketing can capture a wide audience and it works on many levels. We create digital campaigns that leave a lasting impression in the minds of the people that matter to your business. The emphasis is on producing entertaining, engaging and educating videos the viewer won’t haven’t seen elsewhere and content that they’re more inclined to share. 

Here’s why video should play an important role in your marketing strategy:

  • Video will represent 82% of all internet traffic by 2021 (Cisco) 
  • YouTube is the world’s 2nd biggest search engine 
  • Video boosts conversions and sales 
  • 97% of marketers say video has helped increase users’ understanding of their product or service (Wyzowl) 
  • 76% say it helped them increase sales (Wyzowl) 
  • Majority of people would rather press play than read a wall of text when it comes to learning 
  • Video dramatically increases user engagement 
  • Video piques interest in marketing emails – simply using the word ‘video’ in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26% 
Promoting your content 

Creating a piece of great content is just the start, next comes clever promotion to give you the greatest visibility possible.  

As part of our integrated approach Pixel Lab recommends promoting your content across multiple channels to significantly increase its chances of being foundseen and acted upon 

Breathe life into your brand 

Whether it’s a one-off launch campaign or a yearly outreach calendar that you’re looking for we can research, create and deliver content to bring your brand values and propositions to life. 

We can help you with: 
  • SEO-friendly web content to ensure you get found online  
  • Topical, relevant blogs for your target markets 
  • Marketing emails & newsletters 
  • Presentations & speeches 
  • Video scripts & production 
  • White papers & research projects 
  • Press releases
  • Social media posts  
  • Award entries 
  • Internal documents & reports 

BUILD

Strategy first – let’s analyse your growth potential, develop a compelling proposition and create attention-grabbing content.

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SCALE

It’s all about the numbers – ongoing data-driven iterations supercharge your website, scaled to your growth plans.

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ACCELERATE

Our lead generation experts use hyper-targeted campaigns for more traffic, more leads, more conversions and more growth.

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