Content marketing is the lifeblood of inbound marketing. Let’s face it, the power has shifted away from companies and now sits firmly in your consumers’ hands as they perform more and more of their research and decision-making online. Compelling content is the most effective way to reach, engage and educate leads throughout the entire purchase decision.
The first rule of storytelling is to know your audience. That’s why we begin with strategy and buyer persona mapping so we can identify relevant topics for your content plan.
Our team, of copywriters and editors, headed up by former national newspaper and TV journalist Cal Bull-Edwards, can act as an extension to your marketing team. We start by analysing if your brand’s messaging is aligned with your business’ objectives from an outside perspective and create hyper-targeted copy to influence the audience or stakeholder group you’re trying to reach.
Don’t know where to start with the words for your website? Want to have stand-out copy or a video that packs a punch with your target audiences?
Our content creators can help:
The modern customer wants to see your product or service in action – it’s that simple.
Video marketing can capture a wide audience and it works on many levels. We create digital campaigns that leave a lasting impression in the minds of the people that matter to your business. The emphasis is on producing entertaining, engaging and educating videos the viewer won’t haven’t seen elsewhere and content that they’re more inclined to share.
Creating a piece of great content is just the start, next comes clever promotion to give you the greatest visibility possible.
As part of our integrated approach Pixel Lab recommends promoting your content across multiple channels to significantly increase its chances of being found, seen and acted upon.
Whether it’s a one-off launch campaign or a yearly outreach calendar that you’re looking for we can research, create and deliver content to bring your brand values and propositions to life.
