Content, Content, Content…
Content marketing is the lifeblood of inbound marketing. Let’s face it, the power has shifted away from companies and now sits firmly in your consumers’ hands as they perform more and more of their research and decision-making online. Compelling content is the most effective way to reach, engage and educate leads throughout the entire purchase decision.
The first rule of storytelling is to know your audience. That’s why we begin with strategy and buyer persona mapping so we can identify relevant topics for your content plan.
Your virtual newsroom
Our team, of copywriters and editors, headed up by former national newspaper and TV journalist Cal Bull-Edwards, can act as an extension to your marketing team. We start by analysing if your brand’s messaging is aligned with your business’ objectives from an outside perspective and create hyper-targeted copy to influence the audience or stakeholder group you’re trying to reach.
Got a difficult concept that you need to articulate clearly?
Don’t know where to start with the words for your website? Want to have stand-out copy or a video that packs a punch with your target audiences?
Our content creators can help:
- Identify what your audience wants
- Audit your current content and provide recommendations
- Develop a bespoke content marketing strategy
- Deliver compelling copy/video
- Ensure contentis fully optimised and integrated for maximum return on investment
There’s more to content than words
The modern customer wants to see your product or service in action – it’s that simple.
Video marketing can capture a wide audience and it works on many levels. We create digital campaigns that leave a lasting impression in the minds of the people that matter to your business. The emphasis is on producing entertaining, engaging and educating videos the viewer won’t haven’t seen elsewhere and content that they’re more inclined to share.