We’ve just had notification that we’ve earned our Google Partner status and can now proudly display the badge on our site. This is no mean feat after spending over a year demonstrating our skills and expertise in AdWords search advertising, Google assessors have awarded us with this accolade.
This certifies that a digital marketing company has the knowledge required to provide their clients with the best Google Ads service.
Don’t just take an agency’s word for it, check for yourself whether they have earned partner status. Search through Google Partner’s site to verify that a company is registered. It’s not uncommon for some companies to post the banner on their website without having the verified certification.
If you’re looking for a Google Partner, the best way to find one is through their database
, where you can search by location, expertise and budget.
But what does this mean to you, the client, and why should you care?
Well, there are huge advantages of engaging the services of a certified Google Partner agency to manage your ad campaigns. If you’ve allocated ad spend from your budget, then you want it to be invested wisely with a professional team that have been put through their paces and know what they’re doing.
What are the requirements of becoming a Google Partner?
This is where the experts are set apart from the amateurs. Google defines the three program requirements as Certifications, Performance and Spend.
Achieving Partner status means that Pixel Lab has been deemed by Google to have proven ‘Google Ads skills and expertise, met Google ad spend requirements, delivered agency and client revenue growth and sustained and grown its client base’.
Get the best return on your AdWords campaigns
Google Partners have in-depth knowledge and understanding of techniques and best practices to maximise the success of your AdWords campaigns. As certified agencies we are also regularly monitored and reviewed by Google to make sure we maintain high standards and deliver outstanding service.
The additional benefits of this close working relationship mean that we’re also the first to hear of any Google innovations and can apply this advanced insight to your account before it gets rolled out to the general public.
We’ll interpret your analytics to identify where to improve campaigns; tweaking ad copy, landing pages and bid strategy to drive conversions.
Want to learn more?
If you’re looking to get the most out of your search advertising, we’d be happy to help.