Updated for 2021: Drawing up a brief for a new website or a redesign can be a daunting task. The hardest part is often knowing where to begin, which is why at Pixel Lab, we have created a design brief template to help you get started. The template contains all the questions a web design agency will commonly need to ask in order to come back to you with a strong proposal and an accurate quote.
Why do I need a brief?
Investing time to get the brief right from the outset will save you time in the long run; it will help you to consolidate your requirements and priorities.
Being clear on what you’re looking for is key; the more detail and clarity in the brief, the easier it is for respondents and for those making the final supplier selection.
Creating an accurate brief will help the entire design process stay on track, keeping things on-time and within budget as (providing you choose the right web design agency), your brief can be met with the very first iteration of the site.
As well as collecting together the scope and requirements for the site, an agency needs to know about you, your business, your goals and your ethos, so that it can get an in-depth feel for your business. This level of understanding empowers them to help you meet your business goals.
Free website design brief template
We’ve broken down our template into separate sections to make the whole process straightforward.
If you have an existing website, be sure to include the web address and outline why it’s no longer fit for purpose. Describe what you want your website to do for your business and what you are hoping to achieve from a redesign. For example, do you want people to buy products on your site, or do you just want to increase traffic to raise awareness of your brand?
Your website should the very foundation of all your marketing efforts. Any advertising you run should be targeted to drive traffic directly there. It is therefore advisable to provide any marketing material and links to your social media platforms to help the agency get as full a profile of your company as possible.
We’re more than happy to answer any questions you may have about drafting your brief, so give us a call or pop in to meet our website design team.