The Challenge
KRSS faced growing frustration with how ZOHO organised contact data. Although ZOHO was an improvement over previous systems, which include Goldmine/QuoteWerks, spreadsheets and documents, it was still difficult to manage. In addition, they were using separate marketing tools for email. They needed a more scalable solution to support their expanding operations. The lack of integration resulted in fragmented customer data, hindering their ability to efficiently track outreach efforts and causing inefficiencies across the organisation.
The Solution
HubSpot's comprehensive CRM platform was suggested to KRSS to effectively tackle these challenges.
Data Migration and System Integration - Meticulously transferred existing customer data to HubSpot, ensuring data integrity remained intact. Seamlessly integrated HubSpot with essential tools, including email marketing platforms, which was eventually moved into HubSpot.
Workflow Configuration and Automation - Customised sales pipelines to align with KRSS's unique sales stages. Crafted targeted automated marketing campaigns for specific customer segments. Implemented service ticketing to elevate customer support management.
"ZOHO data migration was surprisingly simple when working with Pixel Lab!"
The Results
The implementation of HubSpot by Pixel Lab transformed KRSS’s business operations on a fundamental level.
- Sales Efficiency: Enhanced lead tracking and pipeline management led to increased sales conversions and reporting capabilities.
- Marketing Effectiveness: Detailed analytics on marketing initiatives resulted in greater engagement and return on investment.
- Customer Service Improvement: Centralisation of customer interactions significantly boosted response times and satisfaction levels.
- Data Centralisation: A unified repository for customer data improved accessibility and collaboration among teams.
- Automation: Greatly improved efficiencies in collecting data for customer profiling.
