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HR Connect - Salesforce to HubSpot integration

HR_Connect_case_study_website_screenshot

Industry

Healthcare

Challenge

The existing CRM system, Salesforce, was not providing HR Connect with the unified customer view they needed. They also sought to integrate emails and their CRM into a single system.

Results

Website traffic was 3-4K page views per month. Now at 8-9K per month. Revenue generated through leads has increased to 77K in the first 7 months. Email open rates for newsletters averaging 20% now via HubSpot it is 30%. Customer personalisation in messages has increased open rates to 80-90%.

Key Product

Marketing Hub, Sales Hub, Content Hub

www.hrconnect.org.uk
£77k
Increased Revenue
90%
Email personalisation OPEN RATE
9K
Website Visits PER MONTH
30%
Email Newsletter OPEN RATE

HubSpot is so intuitive, the platform is clear and easy to navigate. Working with Pixel Lab has been refreshing, they listened to our needs and took all our requirements into consideration during the project. The training provided was in-depth and flexible, allowing us to manage heavy workloads and catch-up with recordings as needed.

Jon Raeside

Marketing Manager @ HR Connect

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About HR Connect

With more than 25 years at the forefront of HR and People services, HR Connect specialises in supporting the Education and Public Sectors. We are trusted by over 1000 customers nationwide including Schools, Academies, Multi-Academy Trust (MATs), Local Authorities and NHS Trusts.

The Challenge

The existing CRM system, Salesforce, was not providing HR Connect with the unified customer view they needed. The data within Salesforce was fragmented, making it difficult to manage effectively. HR Connect also sought to integrate emails and their CRM into a single system for streamlined data management.

The Solution

A unified customer view was essential to understand interactions with each contact. HR Connect also needed an integrated email system and CRM to provide the internal team with clear visibility into customer activities.

I highly recommend the platform, and have enjoyed working with Pixel Lab as our HubSpot partner on our journey to transform our marketing efforts.

The Results

From day one, the Pixel Lab team collaborated closely with HR Connect, starting from the initial discovery call, through training, and culminating in the seamless integration and delivery to the broader team. We ensured that all data was uploaded in a manner that suited HR Connect's needs. Recognising the importance of ongoing daily operations, we prioritised flexibility to accommodate their workflow.

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