Emerald Park - Marketing Onboarding

Industry

Theme Park

Challenge

The existing CRM system was clunky, outdated and not user-friendly and could not be used to its full potential.

Results

Increase in email marketing contacts and use of automation.

Key Product

Marketing Hub

www.emeraldpark.ie

+42%

Increased Marketing Contacts

Automations Set up

It was a big project to transfer our current processes and data over, but Pixel Lab ensured it was seamless. Overall, our onboarding was such a pleasant experience.

Sophie Simpson

Digital Marketing Executive @ Emerald Park

About Emerald Park

Ireland’s only theme park and zoo has something for the whole family. Priding themselves on providing unforgettable family fun and creating long-lasting memories. Offering 40 attractions (something for all ages), a zoo home to 250 animals, multiple unique zoo experiences and live shows, and several family-friendly seasonal events. They offer something that cannot be found anywhere else in Ireland.

The Challenge

The previous CRM system was cumbersome, outdated, and not user-friendly, preventing Emerald Park from harnessing its full potential. In 2023, they launched a new website and needed to integrate it with their existing CRM. The integration process was fraught with challenges, and the automated workflows were disrupted. These challenges highlighted the urgent necessity for a more advanced and user-friendly system.

The Solution

A comprehensive onboarding plan was established to ensure that every aspect of the platform was addressed and all desired elements were implemented. Maintaining an open line of communication throughout the onboarding process, ensuring all questions were answered clearly and promptly.

"Overall, our onboarding was such a pleasant experience" Emerald Park

The Results