In today’s digital world, having a website is fundamentally-important to any marketing or business strategy.
Studies have shown that 89% of consumers begin their buying process with online research.
So, what chance do you stand if your business does not exist online?
If that alone isn’t enough to convince you that you need a website, here are a list of further reasons why having an online presence will help you.
Appear in search results
With nearly 9/10 people conducting online research before purchasing a product, it is so important you are seen online. If you appear in a person’s search results with a credible, modern and responsive website, people in your target market will be far more likely to convert on your site. Having a website immediately makes any business seem far more professional and successful in the market, your site can make you prominent among your competitors.
Your website is your best employee. It never takes breaks and will be open 24 hours a day, seven days a week. If you own a business but are unable to provide a service for your clients all day, every day, then your site can take care of this by promoting your business and collecting enquiries, while you aren’t actively working. If built properly and with your audience in mind, your site can represent your business and sell to prospective clients without you having to step in personally.
Inbound marketing is a huge trend in the digital world. It’s all about letting leads come to you through finding credible and relevant content. If somebody has a question about something related to your brand or market and you have an engaging blog post or article on your new site- they will view you as a knowledgeable and credible source. This will mean they are more likely to have you in mind when they are ready to make the leap and purchase a product or service.