FLY A SPITFIRE CASE STUDY

It's all about the numbers

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THE COMPANY

Fly a Spitfire, run by the Heritage Hangar at Biggin Hill, offers pleasure flights in a Spitfire from the most famous Battle of Britain fighter base.

THE BRIEF

We were initially invited to draft a proposal for a new website with a fresh look and feel to help drive sales. The company’s old website was gallery-based and had no e-commerce functionality.

Could not be happier!

Lee and his team have provided outstanding support. This was our first venture into eCommerce and Lee guided us through the process of integrating an online booking facility into a redesigned website. Requested changes were incorporated within hours. Overall – 5*. Friendly, professional, reactive and excellent value for money

A closer understanding

We took time to meet the entire team in the discovery process, visiting the hangar several times to ensure we captured the ‘once-in-a-lifetime’ experience of flying in an iconic Spitfire. Most importantly we focused on mapping out customer journeys to simplify the website structure, letting the pleasure flight content speak for itself. The result is an intuitive design with clear calls to action.

A closer understanding

We took time to meet the entire team in the discovery process, visiting the hangar several times to ensure we captured the ‘once-in-a-lifetime’ experience of flying in an iconic Spitfire. Most importantly we focused on mapping out customer journeys to simplify the website structure, letting the pleasure flight content speak for itself. The result is an intuitive design with clear calls to action.

SEO & AdWords

Fully optimised for search from the outset, the website performed strongly from day one with traffic jumping 16,000% in the first 5 months. Our in-house SEO expert continues to work with Fly a Spitfire on a monthly retainer basis to keep it on top of the search results.

In addition to managing the website’s organic search, Pixel Lab also took control of its Google AdWords campaigns with dramatically positive effects. The quality of the ads was improved leading to greater conversions on a reduced ad spend. The return on investment from this alone more than covered the cost of the new website, new marketing material and the monthly agency retainer for a long time to come.

SEO & AdWords

Fully optimised for search from the outset, the website performed strongly from day one with traffic jumping 16,000% in the first 5 months. Our in-house SEO expert continues to work with Fly a Spitfire on a monthly retainer basis to keep it on top of the search results.

In addition to managing the website’s organic search, Pixel Lab also took control of its Google AdWords campaigns with dramatically positive effects. The quality of the ads was improved leading to greater conversions on a reduced ad spend. The return on investment from this alone more than covered the cost of the new website, new marketing material and the monthly agency retainer for a long time to come.

Ongoing iterations and monthly reporting

Building a longer-term relationship has meant that Pixel Lab has seamlessly integrated into the Fly a Spitfire team. The website is constantly evolving and thanks to careful monitoring and monthly reporting on key analytics it continues to outperform the management’s expectations.

Ongoing iterations and monthly reporting

Building a longer-term relationship has meant that Pixel Lab has seamlessly integrated into the Fly a Spitfire team. The website is constantly evolving and thanks to careful monitoring and monthly reporting on key analytics it continues to outperform the management’s expectations.

Graphic design

With the website now driving sales like never before, we were invited to work on the company’s printed material – everything from leaflets to an events stand. Insights gained from building the website were applied to all aspects of the graphic design brief, enabling brand continuity across all marketing material.

BUILD

Strategy first – let’s analyse your growth potential, develop a compelling proposition and create attention-grabbing content.

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SCALE

It’s all about the numbers – ongoing data-driven iterations supercharge your website, scaled to your growth plans.

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ACCELERATE

Our lead generation experts use hyper-targeted campaigns for more traffic, more leads, more conversions and more growth.

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