Great content is one of the most important assets to a marketing strategy. You can grab the attention, respect and trust of both existing and prospective customers by wowing them with some original and credible written content. But, why is it so important?
Search engines love content. If your site is frequently updated with fresh and relevant content, over-time it can improve your search ranking position. This content can be anything from posting helpful top tips to answering frequently asked questions from your target market. If you are seen to be posting in line with your audience’s needs, not only will it improve your ranking, but it will also make you far more trusted with your prospective clients. You will come to be known as a genuinely-knowledgeable and helpful source, rather than a business that is just about selling.
Content is fundamental to inbound marketing strategies, as it is what is used to draw people toward your business. If you write a blog post or article that is engaging and really relevant to the people visiting your site, they may want to share it. This content that originated on your site can now spread via social media. This increases brand awareness and visibility meaning more people will have your brand in mind when searching for products and services.
By including lots of your own original written content on your site, you can develop and strengthen your brand voice. This will give your brand identity, make you seem less robotic and more human. People want to feel connected with the brand they are interacting with and creating written content is a great way to achieve this.
If you create content that really resonates with your customer, a great rapport can be built. If they see you as a source of knowledge or advice, they may be more inclined to reach out personally with questions or recommend your articles to somebody else. Written content is a great way to reach out to customers. By conducting research, you can find out the demographics of your audience, what they want out of your site and where they came from. If you make it clear you are there to support them in the buying process or even just assist their research a great relationship can be built.