Finding the right keywords for your business can be difficult and timely. Firstly, if you have landed here and do not understand what a keyword is that’s okay. To set the tone for the rest of this blog, a keyword is a single word or a group of words. These words would be what that your customers are likely to type into Google to find what they are looking for.
So what are the right keywords for your business? How do you find them?
The explanation for these two questions can be long, but keeping it short- ask yourself what would a customer search to find your services or products?
Could it be shoes, cars, an emergency plumber? That would be the starting point for a keyword.
Examples of these could be something along the line of –
- Nike shoes
- Electrician services in Bromley
- Domestic electrical services
- Car valeting service
If you are selling an item or a service and are unsure of what keywords to use, there are some great free keyword research tools such as –
- Google Trends
- If you have a Google Ad’s Account- Google keyword planner
- Also, you can just use the Google Search Bar, As Google will give you related search terms at the bottom
These tools will help you find keywords that are trending, as well as displaying the search volume which will give you a great indication of how many times people are searching for these keywords or search terms.
Finding the right keywords for your business and implementing them in the right way into your website takes time. If you need help with any keywords or would like to speak with us about our SEO services, please contact us