All businesses want their website to be found online. You want your site to stand out among competitors and you want as much traffic as possible. To do this, you need to have a high ranking in search engines (appear as close to the top of a search results page as possible). So, how do you do this? The answer is easy- keywords.
What is a keyword?
If it is your first time, finding the right keywords for your business may seem to be a difficult and timely task. If you have landed here and do not understand exactly what a keyword is- that’s okay. In short, a keyword is a single word or a group of words. These words would be what that your customers are likely to type into Google to find what they are looking for. Once you have found these words, you can put them on your site. This will mean Google will match your site to peoples queries and it will have a higher chance of appearing closer to the top of the page.
So what are the right keywords for your business? How do you find them?
Simply ask yourself, ‘what would a customer search to find my services or products?’
Could it be shoes, cars, an emergency plumber? That would be the starting point for a keyword.
Examples of these could be something along the line of –
- Nike shoes
- Electrician services in Bromley
- Domestic electrical services
- Car valeting service
If you are unsure of what keywords to use, there are some great free keyword research tools such as –
- Google Trends
- If you have a Google Ad’s Account- Google keyword planner
- Also, you can just use the Google Search Bar. Google will give you related search terms at the bottom, like so:
These tools can help you in finding keywords that are trending, as well as displaying the search volume of these phrases. This will give you a great indication of how many times people are searching for these keywords or search terms.
Finding the right keywords for your business and implementing them in the right way into your website takes time. Any form of search engine optimisation (SEO) can take time before you see the benefits due to Google’s ever-changing algorithm- so stay patient. If you need help with any keywords or would like to speak with us about our SEO services, please contact us.