Conversational Marketing is the art of giving your customer a personalised experience of your brand through communication and human interaction. This technique is becoming an increasingly popular marketing strategy for many companies as it improves the user experience of sites as well as producing a rapport between business and consumer.
Conversational marketing is an umbrella term for any form of communication with your customer. This can include Chatbots, live chats or automated answers to popular questions your users ask and stretch all the way to phone calls or texts.
It’s no secret that this form of marketing has proven to be a success and boosted companies’ strategies and customer experience as we’re now seeing chatbots and live chats popping up all over the web!
But what exactly are the benefits of conversational marketing? Here are three main reasons why it may be useful to your business…
Conversations that fit around your customer
Fitting around the schedule of your customer is vital. Any communication should be when they prefer and when suits them. If you are available to answer their questions in any spare moment they have throughout the day or able to give a fast response to a query when they need it- this will boost their experience with your brand, make them more likely to be impressed and want to continue using your services. Conversational marketing techniques such as chatbots are perfect for this as it means no matter what time of day or how busy you are- they will get a response from you and feel looked after.
Reaches out to prospects you didn’t even know existed
Somebody has landed on your site. Great. You may be able to tell what pages they clicked on, how they got there and even where they are in the world. But, do you know their name? Why they are on your site, to begin with? Or what they want to find on your site? The answer to these questions is probably no and that’s another reason why conversational marketing would be beneficial to your business. Encouraging people to give you this information through a live chat or a chatbot enables you to learn more about your prospect and reach out to them there and then.
Whether you are dealing with an existing customer or a prospective client- no one wants to be waiting days to hear from you. Conversational marketing in any form gives you the chance to provide relatively instant attention to your client and therefore boosting the customer services your business offers