5 Tips for Business Social Media
Over 3 billion people of the world’s population are now on social media leading to more businesses than ever creating online profiles. These platforms can be used by companies to help promote, engage and raise awareness of a company’s services and products. Social media can play a large role in boosting conversions, traffic to your website and audience size, however only if used correctly. Social media campaigns do not succeed simply through luck; so here are five common mistakes your business should avoid on social media.
Not having Social Media or a Strategy
A company without social media profiles will struggle to produce customer engagement and brand awareness. Some small businesses can survive in local areas through word-of-mouth however social media is the perfect place to share news, reviews and new products to broaden the customer base.
Having a social media strategy is just as important as being on social platforms and by having a strategy, your business is able to develop a brand voice. As well as this, measurable goals and schedules can be made to make your online profiles look consistent and professional. In addition, social media will ultimately help with driving traffic back to your website and helping your company succeed online.
A common mistake amongst businesses’ social media pages is too much self-promotion being used as content. Through using different media platforms, businesses should engage, educate and entertain followers as well as using it to promote their own services.
A handy tip is to stick to the one-third rule:
- 1/3 of content should promote business, convert readers and generate profits
- Another third should share ideas and stories from similar businesses or leaders in the industry
- The final share of content should be personal interactions with your audience and followers
Never pay for followers
This is never beneficial for your marketing strategy as these followers will not be true supporters of your business. This means true engagement and awareness will be low. There is no shame in having fewer followers as all campaigns take time to take off. Fewer organic followers will always make your social media platforms more successful as there are real people receiving and engaging with your posts rather than spam accounts.
No engagement with the audience
People want personality to shine through social media as no-one wants to engage with a robot! Engage with your audience by striking up a conversation, asking questions or starting polls to name a few. Twitter analytics is a perfect tool to see your engagement levels. Higher levels of engagement result in a higher level of customer experience with your business. High engagement will also boost your followings as people will see your account is active and thriving.
Never post without an image
Visual posts will boost engagement. This includes photos, videos, and gifs. Your followers won’t pay attention to your posts if they look dull, so capture their attention by using imagery where you can. Posts with visual components receive up to 60% higher engagement. Websites such as Unsplashed and Pixabay offer free photos for all social media so you don’t have to worry about copyright.