Why Tradesmen need Websites
Are you a tradesman who relies heavily on social media, recommendations and word of mouth to keep your business thriving? With more consumers than ever conducting online research before deciding on a company to do business with, you could be missing out on vital customers by not having an online presence.
The process of deciding whether you need a website can be a tricky one, especially if you are unaware of the changes in consumer behaviour that are taking place all the time.
It is a common misconception that trades such as builders, electricians and plumbers do not need a website – this is far from the case as most people now go online to find one.
So, why do you need a website?
1. Consumer Research
Search engines have become the consumers best friend. In fact, 81% of people research a brand or a business online before deciding to deal with them. If somebody has heard of your company but cannot find your website online, you may come across as less professional, less established or even less trustworthy than your competitors who have got a website. In addition, if somebody is not looking for your actual business and is perhaps searching for something more general like ‘electricians in my local area’, you will appear in their search results. Without a website they won’t even know you exist. If you choose your keywords carefully and create content that is hyper-targeted to your target market, you will rank higher in search results, placing yours among the first sites they see. This is always
a good sign, as those which appear higher in search rankings are seen as the more trusted businesses.
2. Always Open
Open 24 hours a day, 365 days a year, your website will turn into your number one salesperson and your main marketing asset. Working while you sleep, your site will act as a constant connection between you and your customers. It could be 11pm; no potential client will phone you at this hour, but if you have a website, they can still find out more about your services and pricing and perhaps see some of your previous work. Not only does this take the pressure off of you, constantly having to be at the beck and call of potential clients, it means you have an opportunity to convert the customers you would have lost before.
3. Portfolios, reviews and FAQ
Websites are designed to be helpful. They aren’t designed for you, they are designed to cater to your target audience. What any potential client will want to see from a tradesman’s website are reviews and a portfolio of work. Trusting somebody to work on your house is a big decision, people want to know that you can carry out the work they need, to an unbeatable standard. A website is a great place to put examples of the work you have completed, along with customer reviews, so that they can see it all in one place and get a good, well-rounded view of your company.
4. Further Marketing
As touched upon earlier, consumers use search engines to ask questions, find services or to find out more about a certain topic. You can create blogs or articles on your site which answer the questions or phrases that people are typing into search engines. If Google believes you are answering a question or being helpful to the searcher, they will rank your site highly and yours will be one of the first they see. This means that even if they aren’t searching for your specific services, your site may be shown to them which will increase your online visibility.
The cost of inaction is lost business. Your company can no longer afford not to have a website. If you are interested in growing your business, boosting leads, traffic and conversions, have a look at our pricing page below to determine which package is best for you. We build websites for all size businesses, from start-ups to large corporate companies and we have the experience and knowledge to help you establish your online presence. Start now!